An adrenaline junkie group of friends noted that their shoes came undone a lot-at the exact worse time. So they launched a product that would fix that problem and built a company around it. Clix was started by a group of college students in their dorm in Rexburg Idaho. The idea is simple: a lace locking system that works, plus looks good while doing it. Using a 3d printer they tested out dozens of prototypes until they got it down to a science. Clix culture promotes activity and well being. Clix are made out of a variety of eco friendly materials, that way its customers can be in style while being ethical. It just clicks.